Monday 21st May 2012

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SAP Gold Partner

OPTIONS E-Marketing Integration

Ochiba OPTIONS Integrated E-Marketing is a powerful, easy to use platform for delivering targeted email campaigns, with detailed insights and in-depth reporting of each recipients activity, fully integrated to the campaign management features in SAP Business One.  Its clever features are designed to save time and improve the effectiveness of your marketing. Industry leading delivery rates coupled with intuitive campaign scheduling means that your email marketing will deliver great results.

Integration

Keep your email marketing activity constantly in sync with SAP Business One……

·  So Marketing can see how the leads they’ve produced are followed up
·  So Sales know which emails their prospect has responded to before they pick up the phone
·  So Management can plan marketing activity based on which campaigns gave the best ROI

Join up your email marketing and SAP business One and see your campaign results update contact data in your CRM, in real time.

The web hosted E-marketing module delivers the following Features:

Data Features

Unlimited Data Uploads
Import, append & export your lists and contacts
Custom Data Fields
For personalising your campaigns.
Create Filters
To segment your target lists.

Message Features

Visual (Easy-to-use) Editor with Templates
Create impressive HTML emails
Dynamic Content
Personalise content for each recipient.
Social Share
Get your messages shared to social networks such as Facebook and Twitter
Web Version
“Tracked” link to an on-line version of your email.
One to One
Send individual branded and tracked emails.
Email Credits Automatically Rollover
Email credits have no time limit

Tracking

Automatic Tracking
Of every link in your email and the click through details
Real Time Online Reporting
Detailed reports of recipients actions.
Integrated Google Analytics
Get your messages shared to social networks such as Facebook and Twitter

Test & Optimise

Inbox Preview
See what your message will look like in over 20 different email clients.
Deliverability and Spam Check
Fix any deliverability issues before you send the email.
Subject Line Tester
Optimise your subject line by automatically testing different variations against a subset of your data.
Subject Line Selector
Subject line selector works alongside Subject line tester to analyse your open rates to see which is most popular and
automatically adopt the most successful subject line.
Unlimited Free Test Sends
Test, test and test again until you are happy.

Email Delivery

Schedule Emails
Send immediately or at any time in the future.
Retarget Non-Opens
Get a second chance to improve results.
Auto –Responder
Turn responses into sales opportunities.
Email Masking
The email appears to come from your address, not a random third party domain.
Automations
Automations make it easy to send emails automatically when things happen, or based on any dates that you have in your list. Automations make planning clever automated campaigns
Intelligent Timed Sending
Intelligent time sending learns when your recipients open and click emails through their behaviour. It will then ensure that all future campaigns, regardless of what time you actually    hit send, are sent to each individual at their optimum open time.
Heat Map Reporting
If you want to see which of your links were the most popular you can use heat map overlays of your emails.

Download the OPTIONS E-Marketing Datasheet here.

Back to the Ochiba OPTIONS main page.

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